THPAUL / Services / Marketing

Marketing agency in Athens · Digital marketing, social media & advertising

Marketing with a purpose.

One team for all your communication: strategy, content, retail and advertising.

Our services

Exactly what we take on.

14 services in 4 areas. Each one has its own page, with all the details and a form to request a proposal.

01

Strategy and full outsourcing.

One plan for all your communication and one team that delivers it.

We start from the business: what it sells, to whom and with what goal. From there we set the messages, channels, budget and calendar, and coordinate all production so that every action serves the same purpose.

Includes
  • Market and competitor analysis
  • Audience, messaging and positioning
  • Annual and monthly action plan
  • Budget allocation by channel
  • Production coordination and monthly report
Who it's for
  • Companies without their own marketing department
  • Teams that want an external partner for strategy and production
  • Brands that are starting out or changing direction
02

Content that builds a brand.

Social media, video, copy and creators with one visual system.

We set content pillars and a posting rhythm, and produce photos, video and graphics in our own studio. Each month you approve the plan, we publish and show you what worked.

Includes
  • Content pillars and style
  • Monthly posting calendar
  • Photos, Reels and graphics
  • Captions and hashtags
  • Publishing and monthly report
Who it's for
  • Brands that post without a consistent plan
  • Companies that want a consistent image across all channels
  • Teams without time for content production

We write the idea and script based on where the video will be shown. We shoot, edit and deliver vertical and horizontal versions with subtitles, ready for social media, advertising and the website.

Includes
  • Idea and script
  • Shot list and preparation
  • Shoot and edit
  • Vertical and horizontal versions
  • Subtitles and short versions for ads
Who it's for
  • Product and collection launches
  • Brands that need Reels every month
  • Campaigns on Meta, YouTube and TikTok

We find what makes your brand different and say it simply. We define the voice and themes, and write the copy that will be used everywhere, from the website to the shop window.

Includes
  • The brand's story and values
  • Voice and tone guide
  • Topics
  • Copy for website and campaigns
  • Interviews and articles
Who it's for
  • New brands building an identity
  • Companies that sound different on every channel
  • Launches that need a story

We write the brief and the ideas, suggest creators who suit the brand and coordinate production. Every collaboration has usage rights in writing, so the material can also be used in advertising.

Includes
  • Creator briefs
  • Ideas and scripts
  • Variations for the opening of each video
  • Creator selection and coordination
  • Usage rights check
Who it's for
  • Brands advertising on Meta and TikTok
  • Products that need demonstrating
  • Companies that want more human content
03

Retail that brings people in.

Activations, window displays, campaigns and pop-up experiences with an idea behind them.

We design the idea, the materials and the flow of the activation, from a launch to a seasonal event. We brief the staff and capture the activation in photos and video for social media.

Includes
  • Activation idea and script
  • Materials for the store
  • Staff briefing
  • Coordination on the day of the activation
  • Photos and video for social media
Who it's for
  • Brands with their own stores or shop-in-shops
  • Collection and product launches
  • Seasonal campaigns, such as Easter and Christmas

We study how people move around the store and which products should be seen first. We design window displays, zones and layout, and hand over a guide so the store looks the same every day.

Includes
  • Study of customer flow in the space
  • Zones and product hierarchy
  • Ideas and designs for window displays
  • Shelf and table layout
  • Merchandising guide for the team
Who it's for
  • Stores with a new collection or season
  • Chains that want the same look everywhere
  • Brands in shop-in-shops or department stores

We start from the retail calendar and the message, and design the key visual. From it we produce all the materials in the right sizes, for print, in-store and online.

Includes
  • Campaign idea and message
  • Key visual
  • Point-of-sale and window materials
  • Print-ready files
  • Versions for social media and website
Who it's for
  • Seasonal and sales periods
  • Launches in physical stores
  • Brands with many points of sale

We set the goal, audience and location, and design the visitor's journey from the entrance to the purchase. We take care of signage, materials and content, so the experience carries on online.

Includes
  • Experience concept
  • Visitor journey
  • Signage and display materials
  • Production coordination
  • Content before and after
Who it's for
  • Launches and new brands
  • Exhibitions, events and seasonal spaces
  • Brand collaborations with artists
04

Advertising you can measure.

Meta Ads, Google Ads, SEO, ad creatives and measurement.

We set up the campaign structure based on the goal, from brand awareness to sales. We make the creatives in the studio, check the pixel and conversions, and optimise every week.

Includes
  • Campaign strategy and structure
  • Audiences and retargeting
  • Creatives and variations
  • Pixel and conversion checks
  • Reports and optimisation
Who it's for
  • E-shops that want sales
  • Service businesses that want enquiries
  • Stores that want footfall

We start from what your customers are searching for and build the campaigns around it. We write the copy, link every ad to the right page and measure calls, forms and sales.

Includes
  • Keyword and intent research
  • Search, Shopping and Performance Max campaigns
  • Ad copy and testing
  • Negative keywords and cost control
  • Call, form and sales tracking
Who it's for
  • Services people search for on Google
  • E-shops with Shopping and Performance Max
  • Local businesses that want calls

We run a technical check of the site, find the searches that matter to you and organise the content so that every page answers one need. We don't promise rankings. We build a solid foundation that improves every month.

Includes
  • Technical SEO audit
  • Keyword research
  • Topic and page map
  • Copy and page improvements
  • Internal links and monthly report
Who it's for
  • Websites that don't show up on Google
  • E-shops with many categories
  • Companies that want to rely less on advertising

We write hypotheses, for example which opening keeps the viewer watching or which image brings clicks, and we make variations to test them. We keep what works and develop it in the next cycle.

Includes
  • Creative hypotheses
  • Image and video variations
  • Different hooks and messages
  • Testing matrix
  • Findings report
Who it's for
  • Accounts with a steady ad budget
  • Brands that tire their audience with the same creatives
  • Teams that want to learn what sells

We define which actions matter for the business and track them properly, respecting visitor consent. We review forms and landing pages, and suggest changes that bring in more enquiries.

Includes
  • Measurement plan
  • GA4 and Tag Manager setup
  • Pixel and conversions for Meta and Google
  • Form and landing page review
  • Dashboard and monthly analysis
Who it's for
  • Websites running ads without proper tracking
  • E-shops that want to see the whole purchase journey
  • Companies that don't trust their numbers

How we work

From the goal to the result.

01

Goal

What we want to achieve and how we will measure it.

02

Idea

Concept, channels and plan.

03

Production

Content, materials and campaigns.

04

Measurement

Results and the next cycle.

FAQ

Frequently asked questions.

Didn't find what you're looking for? Send us your question.

Ask us
Can you take on all of a company's communication?
Yes. We become your marketing department or work alongside your own team. See our marketing strategy service.
Can I start with just one service?
Yes. We start with one service, for example social media or Google Ads, and add others when needed.
Do you manage social media?
Yes, with a monthly plan, content production and reports. See the social media page.
Do you run Meta Ads and Google Ads?
Yes, from strategy and creative through to measurement. See Meta Ads and Google Ads.
How do you measure results?
We set goals and events from the start and send you reports that show what is working.
Do you have ready-made packages?
No. Every proposal is put together for your goal and states exactly what is included.
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