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THPAUL / Services / Marketing / Visual merchandising and window displays
Retail · Marketing
Visual merchandising and window displays that sell.
We study how people move around the store and which products should be seen first. We design window displays, zones and layout, and hand over a guide so the store looks the same every day.
What's included
The deliverables.
- Study of customer flow in the space
- Zones and product hierarchy
- Ideas and designs for window displays
- Shelf and table layout
- Merchandising guide for the team
Who it's for
Who it's for.
- Stores with a new collection or season
- Chains that want the same look everywhere
- Brands in shop-in-shops or department stores
The result
What you gain.
A window that stops people
A reason for someone to come in from the pavement.
The same look
The guide keeps the store as it was designed.
How we work
From brief to result.
01
Brief and goal
What we want to achieve, for which audience and how we will measure it.
02
Idea and plan
Concept, channels, timeline and deliverables.
03
Production
Creative, photography, video and materials.
04
Measurement
Results, conclusions and the next cycle.
Campaigns with a purpose
From our work.
More from Retail
Services that go together
In-store activations
Activities in the store that give customers a reason to come in, try things and share it.
Retail campaigns
Idea, key visual and all the adaptations for the shop window, point-of-sale materials and digital channels.
Pop-ups and brand experiences
Temporary spaces and experiences that explain the brand and provide content for afterwards.
From the blog
Guides from the blog.
In-store brand experience: why every touchpoint matters
A physical store gives a brand volume, texture and human contact. See how to connect it with your content and digital communication.
Read the articleBlack Friday and Christmas campaigns: the seasonal calendar
Black Friday, Christmas, the sales, Easter and summer: how early to prepare, and how to organise stock, offers, production and measurement.
Read the article
Retail activation: from concept to in-store execution
A retail activation needs a clear goal, a workable plan for the store and materials that carry the story on before and after the event.
Read the articleDo you come to the store?+
Yes. The study starts with a site visit.
Do you set up the window yourselves?+
We can set it up or give your team instructions. We set this out in the proposal.
How often does the window change?+
With each collection or retail season. We plan a calendar of changes with you.
Do you work with chains?+
Yes. The merchandising guide helps every store apply the same look.
Request a proposal
Let's talk about your goal.
Tell us what you want to achieve. We usually reply within 1 to 2 working days, with a written proposal.