Existing demand
People find you the moment they search.
THPAUL / Services / Marketing / Google Ads
Advertising · Marketing
Advertising on Google with Google Ads.
We start from what your customers are searching for and build the campaigns around it. We write the copy, link every ad to the right page and measure calls, forms and sales.
AllImagesMapsShopping
- Sponsoredtobrandsou.grHiking shoes | Your brand
Calls and forms
What's included
The deliverables.
- Keyword and intent research
- Search, Shopping and Performance Max campaigns
- Ad copy and testing
- Negative keywords and cost control
- Call, form and sales tracking
Who it's for
Who it's for.
- Services people search for on Google
- E-shops with Shopping and Performance Max
- Local businesses that want calls
The result
What you gain.
Cost control
You pay for searches that are relevant to you.
The right page
Every ad leads where it should.
How we work
From brief to result.
01
Brief and goal
What we want to achieve, for which audience and how we will measure it.
02
Idea and plan
Concept, channels, timeline and deliverables.
03
Production
Creative, photography, video and materials.
04
Measurement
Results, conclusions and the next cycle.
More from Advertising
Services that go together
Meta Ads (Facebook and Instagram)
Campaigns on Facebook and Instagram with the right audiences, creatives for testing and accurate measurement.
SEO and content
A technical audit, keywords and content that bring visitors from Google without advertising.
Ad creatives
Image and video variations that get tested, so you know which message brings results.
Analytics and measurement
Proper measurement with GA4, Tag Manager and pixel, so you know where your customers come from.
From the blog
Guides from the blog.
AllImagesMapsShopping
- Sponsoredthpaul.comMeta Ads or Google Ads: where to start
Calls and forms
Meta Ads or Google Ads: where to start
Demand or discovery? How your product, budget and creative show you where to start, and how to test both properly.
Read the articleAllImagesMapsShopping
- Sponsoredthpaul.comGoogle Ads for businesses | THPAUL
Calls and forms
Google Ads management: campaigns, keywords and measurement
Search, Performance Max and the other campaign types in plain language, negative keywords, conversion tracking and the mistakes that burn through your budget.
Read the articleAllImagesMapsShopping
- Sponsoredthpaul.comLanding pages that bring in enquiries | THPAUL
Calls and forms
Landing pages for ads: what they should include
A landing page for Google Ads or Meta Ads supports one intent, one message and one clear next action. See what it needs and in what order.
Read the articleWhat budget is needed?+
It depends on the competition for the keywords we are targeting. We start with a realistic test.
Do you work with my account?+
Yes, or we set up a new account with you, with the right access and ownership.
Do I need a new landing page?+
Not always. We review your pages and suggest changes, or a new page where needed.
Do you track calls too?+
Yes. We track calls, forms and purchases, with a consent mechanism for visitors.
Request a proposal
Let's talk about your goal.
Tell us what you want to achieve. We usually reply within 1 to 2 working days, with a written proposal.