THPAUL / Work
Few brands. All our attention.
We work with a limited number of brands each year. Here you will find a selection of our work. We present the full portfolio in person.
Campaigns with a purpose
We design campaigns that start from a purpose: art, nature, creativity, care.
Columbia × Sianti Gallery · Art & Retail Activation
“What happens when art steps outside the walls of a gallery and meets the public where they least expect it?”
Art leaves the gallery and meets people inside the store. 17 young artists, 4 stores.
See the full campaign ↗
Columbia · Experiential Campaign
“How does an outdoor brand actually bring people into nature?”
It brings people closer to nature, with real outings and a growing community.
See the full campaign ↗
Columbia · Environmental Awareness
“What if protecting nature started before the problem was created?”
Protecting nature starts with prevention. A campaign for responsible behaviour in the mountains and on the beaches.
See the full campaign ↗
New Balance · Experiential · Art Activation
“What if, instead of eggs, we painted shoes?”
Easter becomes a reason for creative expression. Children and adults paint shoes instead of eggs.
See the full campaign ↗
New Balance · Seasonal Brand Activation
“Can an Easter gift become the start of something that grows?”
A gift that grows. Seeds and pots for Earth Day, instead of yet another object.
See the full campaign ↗Private presentation
In a 30-minute meeting, in person or online, we show you all the work relevant to your industry, together with the strategy behind each campaign.
Benvenuto / Creative Campaign
Freshly Made: a creative campaign for Benvenuto, designed and produced entirely by THPAUL. Creative concept, art direction, food styling, photo production, copywriting and campaign design came together in a single visual identity, starring the Peinirli Special.
Campaign key visuals and creatives
Photos shots and production
Benvenuto / Campaign · Food Photography
Authentic flavour starts long before a product reaches the table. For Benvenuto, that journey begins with fresh dough and 24 Hours in the Making. THPAUL took on the entire creative concept, art direction, food styling, photography, copywriting and the design of the advertising visuals.
Campaign key visuals and creatives
Photos shots and production
TypeCenter / Product Photography
Product photography for the first presentation of TypeCenter's 2027 diaries and notebooks. Editorial compositions with warm tones and natural elements that bring out the textures, shades and distinctive character of the products.
Campaign key visuals and creatives
Photos shots and production
Columbia / Campaign Production
A photography and content creation campaign for the Columbia Konos TR OutDry Mid, fully managed by THPAUL. Art direction, styling, visual content production and material adapted for stores, website and advertising use.
Campaign key visuals and creatives
Photos shots and production
Fashion retail / Fashion Campaign
A dynamic fashion clearance campaign, designed and produced entirely by THPAUL. From the creative idea and art direction to photography, graphic design and content production, with a bold, street-inspired look.
Campaign key visuals and creatives
Photos shots and production
Sneaker launch / Fashion Campaign
A fashion campaign for the launch of new sneakers. Metallic red surfaces, dramatic lighting and dynamic camera angles create a set where the sneakers take centre stage.
Campaign key visuals and creatives
Photos shots and production
Fashion retail / 360° Campaign
A 360° campaign to present new arrivals: creative concept, content creation, photography, video production and graphic design, in a single system for different formats and placements.
Campaign key visuals and creatives
Photos shots and production
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