A recognisable voice
Customers understand you from the first sentence.
THPAUL / Services / Marketing / Brand storytelling and copywriting
Content · Marketing
Brand storytelling with a voice of its own.
We find what makes your brand different and say it simply. We define the voice and themes, and write the copy that will be used everywhere, from the website to the shop window.
What's included
The deliverables.
- The brand's story and values
- Voice and tone guide
- Topics
- Copy for website and campaigns
- Interviews and articles
Who it's for
Who it's for.
- New brands building an identity
- Companies that sound different on every channel
- Launches that need a story
The result
What you gain.
A guide for the team
Everyone writes the same way.
Consistency
The same story at every touchpoint.
How we work
From brief to result.
01
Brief and goal
What we want to achieve, for which audience and how we will measure it.
02
Idea and plan
Concept, channels, timeline and deliverables.
03
Production
Creative, photography, video and materials.
04
Measurement
Results, conclusions and the next cycle.
Campaigns with a purpose
From our work.
More from Content
Services that go together
Social media
A monthly plan, production and publishing for Instagram, Facebook, TikTok and LinkedIn, with one consistent visual style.
Branded video and Reels
From the idea and script to the shoot and edit, in versions for every channel.
UGC and creators
Video from real people, with a brief, ideas and clear usage rights.
From the blog
Guides from the blog.
Brand content system: consistency without monotony
A content system with clear pillars, visual codes and an approval flow gives a brand consistency and leaves room for creative surprise.
Read the articleContent strategy: creativity needs direction
How to turn a brand brief into a content plan with a clear audience, messages, channels and formats, so that every post has a reason to exist.
Read the articleContent calendar: how to plan a month of posts
Pillars, formats, posting frequency, approvals and a simple planning template: how to organise a whole month of social media posts.
Read the articleWhat is a voice guide?+
A short document with words, phrases and examples that show how the brand speaks.
Do you write the website copy?+
Yes, and we structure it so that it also helps with organic search.
How do we start?+
We talk with you and your team, to hear the story first-hand.
Do you write for social too?+
Yes. The voice we define carries over into captions, newsletters and ads.
Request a proposal
Let's talk about your goal.
Tell us what you want to achieve. We usually reply within 1 to 2 working days, with a written proposal.