THPAUL / Work / Clean for Our Future Outdoors
Campaign with a purpose · 03 / 05
Clean for Our Future Outdoors Prevention before clean-up.
Columbia · Environmental Awareness
What if protecting nature started before the problem was created?
The idea
The idea behind the image.
Protecting nature starts with prevention. A campaign for responsible behaviour in the mountains and on the beaches.
Most environmental initiatives start when the problem already exists. The campaign put pollution prevention, education and practical guidance at its centre.
The message was simple: our everyday choices keep natural spaces cleaner. The creative direction carried it through dynamic copy, strong visual contrasts and contemporary graphic design.
THPAUL handled the whole initiative for Columbia, from strategy and concept to art direction, content and production.
- Strategy
- Campaign concept
- Art direction
- Visual identity
- Content and production
The result
Caring for the environment isn't a single clean-up day. It starts with knowledge, prevention and conscious participation.
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