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THPAUL / Work / Take a Hike

Campaign with a purpose · 02 / 05

Take a Hike By your side on every outing.

Columbia · Experiential Campaign

  • 3 trail guides
  • Outings
  • HIKE BOX
Take a Hike | Outdoor Experience, a THPAUL campaign

How does an outdoor brand actually get people out into nature?

3route guides: Parnitha, Gerania, Olympus
Eviaa hike on the Iros Trail, with the Athens Hiking Club
HIKE BOXthe prize draw box in the stores, for the newsletter forms

The idea

The idea behind the image.

It brings people closer to nature, with real outings and a growing community.

Take a Hike was a complete experiential brand activation. It combined a programme of hikes, route guides, information in the stores and activities for the outdoor community.

In the stores, shop windows with the slogan “By your side on every outing” and a stand with guides to Parnitha, Gerania and Olympus invited people to head for the mountains.

The “Join in” card presented the next hike, such as the Iros Trail route in Evia in partnership with the Athens Hiking Club, and the prize draw: a newsletter form that visitors dropped into the HIKE BOX.

What we did
  • Concept and hike programme
  • Route guides
  • Shop windows and in-store materials
  • HIKE BOX prize draw
  • Partnership with the outdoor community
Where
  1. Parnitha
  2. Gerania
  3. Olympus
  4. Iros Trail, Evia
  5. Columbia stores

The result

The brand didn't just talk about nature. It took people there.

Next campaign Clean for Our Future Outdoors Prevention before clean-up. What if protecting nature started before the problem was created?
Columbia | Clean for Our Future Outdoors, a THPAUL campaign

Your campaign

Got something worth saying?

We start from the purpose and build the idea, the experience and the production around it.

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