Numbers you can trust
Unified measurement across all channels.
THPAUL / Services / Marketing / Analytics and measurement
Advertising · Marketing
Analytics and conversions for campaigns you can measure.
We define which actions matter for the business and track them properly, respecting visitor consent. We review forms and landing pages, and suggest changes that bring in more enquiries.
What's included
The deliverables.
- Measurement plan
- GA4 and Tag Manager setup
- Pixel and conversions for Meta and Google
- Form and landing page review
- Dashboard and monthly analysis
Who it's for
Who it's for.
- Websites running ads without proper tracking
- E-shops that want to see the whole purchase journey
- Companies that don't trust their numbers
The result
What you gain.
Better decisions
You know where to invest next.
More enquiries
From the same visits.
How we work
From brief to result.
01
Brief and goal
What we want to achieve, for which audience and how we will measure it.
02
Idea and plan
Concept, channels, timeline and deliverables.
03
Production
Creative, photography, video and materials.
04
Measurement
Results, conclusions and the next cycle.
More from Advertising
Services that go together
Meta Ads (Facebook and Instagram)
Campaigns on Facebook and Instagram with the right audiences, creatives for testing and accurate measurement.
Google Ads
You appear on Google the moment someone searches for what you sell.
SEO and content
A technical audit, keywords and content that bring visitors from Google without advertising.
Ad creatives
Image and video variations that get tested, so you know which message brings results.
From the blog
Guides from the blog.
Digital marketing cost: what it consists of and how to set it
The four parts of the cost, how to work out a first realistic budget from your goals and how to judge it after 90 days.
Read the articleAllImagesMapsShopping
- thpaul.com › blogDigital marketing for small businesses: where to start
Organic visits
Digital marketing for small businesses: where to start
Google Business Profile, a website, one social channel and one advertising channel: the order to set them up in and what to measure at each step.
Read the articleGoogle Analytics 4: what to look at and what the numbers mean
Events and key events in simple terms, the five reports worth checking, the gaps caused by consent and the link with Search Console and Ads.
Read the articleWhat is a conversion?+
An action that has value for you, such as a purchase, a form or a call.
What about visitor consent?+
We set up measurement with a consent mechanism, so that data is recorded only when the visitor allows it.
I already have Google Analytics. Do I need this?+
We check what is in place and fix whatever is missing or measuring incorrectly.
Will I have access to the dashboard?+
Yes. The dashboard is yours and updates automatically.
Request a proposal
Let's talk about your goal.
Tell us what you want to achieve. We usually reply within 1 to 2 working days, with a written proposal.