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Blog · Social media
Social media for businesses: guides
In this section we write practically about social media for businesses: what social media management involves, how to set up a content calendar for a month, what to show on Instagram, when TikTok is worth it and how to work with creators and UGC. Each article answers a question we often hear from clients, with steps, checklists and the mistakes worth avoiding.
From Athens, THPAUL handles social media on Instagram, Facebook, TikTok and LinkedIn: content pillars, a monthly plan that you approve, photos, Reels and graphics from our own studio, captions, publishing and a monthly report. We also write briefs for creators, coordinate UGC production and set written usage rights, so the material can also be used in ads. We can start with a project or with a monthly collaboration.
All articles
Social media management: what it includes and how to measure it
Strategy, production, publishing, community, advertising and reporting: what social media management covers, how to measure it and what to ask.
Read the articleContent calendar: how to plan a month of posts
Pillars, formats, posting frequency, approvals and a simple planning template: how to organise a whole month of social media posts.
Read the articleInstagram for business: Reels, carousels and what to measure
Profile, Reels, carousels and stories: what to show for products and services, how to stay consistent and why you should measure saves and messages.
Read the articleTikTok for brands: when it is worth it and how to get started
When TikTok suits a Greek brand and when it does not, what a native style means, how to work with creators and how to test without wasting money.
Read the articleInfluencer marketing: selection, brief, agreement and measurement
How to choose influencers by their audience rather than their follower count, what to put in the brief and the agreement, how to label the partnership and what to measure.
Read the articleUGC and creators: how to work with user-generated content
What UGC is, how to write a brief for creators, what to agree on usage rights and partnership disclosure, and how to use it in ads.
Read the articleLinkedIn for companies: company page, posts and leads
The LinkedIn company page and your team's profiles, what to post, how to organise employee advocacy and what to do with every B2B contact.
Read the articleWhat does the cost of social media depend on?+
The cost of social media depends on the goal, the channels and the volume of production: how many posts, Reels and stories, whether a photo shoot or video is needed, and whether replies to comments and messages are included. For UGC, the number of creators and videos counts. THPAUL's written proposal states exactly what is included.
How does a social media collaboration start?+
A social media collaboration starts with a short brief: the goal, examples of the style you like and the timeframe. Together we define the pillars, channels and formats, we set up the content system and production begins. We can start with a project or with a monthly collaboration.
How often do I approve the content?+
Every month you approve the plan before anything is published. After approval, THPAUL schedules and publishes, and the monthly report shows you what worked. The scope of the collaboration, that is, production, scheduling and community management, is set in the brief.
Talk to the team
Shall we look at it together?
Tell us what you want to achieve and we will suggest where to start.