THPAUL / Blog / Websites & SEO
Blog · Websites & SEO
Websites, e-shops & SEO: guides
In this section we write about websites, e-shops and landing pages: what the cost depends on, how to make a site fast, what it takes for people to find you on Google and how a page can bring in enquiries instead of simply existing. The guides are practical, with checklists you can apply to your own site, whether you are building it from scratch or want to improve the one you have.
THPAUL designs and builds websites in Athens: corporate websites, e-shops and landing pages for ads, with strategy, design and development from the same team. Every site is mobile-first, fast and accessible, with technical SEO, consent-based measurement and tools such as calculators and quote forms. We also write the copy and photograph the products. You can see examples at realfinance.gr, mastoresos.gr and akinitamedia.gr.
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- thpaul.com › blogWebsite cost: what it depends on and what to ask
Website cost: what it depends on and what to ask
Pages, content, design, e-shop, integrations, languages and maintenance: what drives up the price of a site, what to ask and what should be yours.
Read the article- thpaul.com › blogGoogle Business Profile: steps to help customers find you in Athens
Google Business Profile: steps to help customers find you in Athens
Verification, categories, opening hours, photos, reviews and the same details everywhere: everything your profile on Google and Maps needs.
Read the article- thpaul.com › blogHow long SEO takes to deliver results
How long SEO takes to deliver results
Why SEO usually takes months, what the timing depends on and what you can already see early on in Search Console, before the visits and enquiries arrive.
Read the articleSite speed and Core Web Vitals in plain language
What LCP, INP and CLS mean, how to check them in PageSpeed Insights and Search Console, what the usual causes are and how to fix them.
Read the article
Product descriptions: how to write them for your e-shop and SEO
Text structure, unique descriptions instead of the manufacturer's, specifications, FAQs, alt text and category pages, with an example and common mistakes.
Read the article- Sponsoredthpaul.comLanding pages that bring in enquiries | THPAUL
Landing pages for ads: what they should include
A landing page for Google Ads or Meta Ads supports one intent, one message and one clear next action. See what it needs and in what order.
Read the articleGoogle Analytics 4: what to look at and what the numbers mean
Events and key events in simple terms, the five reports worth checking, the gaps caused by consent and the link with Search Console and Ads.
Read the articleHow much does a website cost?+
The cost of a website depends on the pages, the features and the content. Send us what you need and we will give you a proposal that states exactly what is included.
How long does a website take?+
A corporate website usually takes 4 to 8 weeks, depending on the content and the features.
How do you work on a new website?+
We work on a new website in four steps: goal and structure, design, development and launch. We start from the audience, the actions you want visitors to take and the sitemap, and after launch we make improvements based on data. Every site is delivered with technical SEO, a sitemap and structured data.
Talk to the team
Shall we look at it together?
Tell us what you want to achieve and we will suggest where to start.