https://thpaul.com/en/blog THPAUL news and practical guides on marketing, advertising, photography and websites. en https://thpaul.com/en/blog/neo-website-thpaul https://thpaul.com/en/blog/neo-website-thpaul Fri, 13 Nov 2026 09:00:00 GMT News A photo globe, a cost estimator, a page for every service, case studies, tools and cookies only with your consent. https://thpaul.com/en/blog/etairia-marketing-athina https://thpaul.com/en/blog/etairia-marketing-athina Thu, 12 Nov 2026 09:00:00 GMT Marketing The questions to ask before you sign, the signs that should make you hesitate and what should be done in the first month. https://thpaul.com/en/blog/diaxeirisi-social-media https://thpaul.com/en/blog/diaxeirisi-social-media Wed, 11 Nov 2026 09:00:00 GMT Social media Strategy, production, publishing, community, advertising and reporting: what social media management covers, how to measure it and what to ask. https://thpaul.com/en/blog/consent-mode-v2 https://thpaul.com/en/blog/consent-mode-v2 Tue, 10 Nov 2026 09:00:00 GMT Marketing The four parameters, what Google requires for visitors from the EEA and the difference between basic and advanced, with practical checks for your site. https://thpaul.com/en/blog/lexiko-marketing https://thpaul.com/en/blog/lexiko-marketing Tue, 10 Nov 2026 09:00:00 GMT Marketing We explain 60 marketing terms in plain language, the ones you will come across in proposals and reports, from ROAS and CTR to SEO, the pixel and the packshot. https://thpaul.com/en/blog/studio-fotografisis-athina https://thpaul.com/en/blog/studio-fotografisis-athina Mon, 09 Nov 2026 09:00:00 GMT Studio & photography Portfolio in your category, shot list, retouching, files, timings, sending products and usage rights: what to ask before you book a shoot. https://thpaul.com/en/blog/fotografisi-akiniton https://thpaul.com/en/blog/fotografisi-akiniton Sun, 08 Nov 2026 09:00:00 GMT Property Light, straight verticals, the right order of rooms, a lens that does not mislead, and exteriors: what a listing needs to show the space as it really is. https://thpaul.com/en/blog/meta-ads-i-google-ads https://thpaul.com/en/blog/meta-ads-i-google-ads Sat, 07 Nov 2026 09:00:00 GMT Marketing Demand or discovery? How your product, budget and creative show you where to start, and how to test both properly. https://thpaul.com/en/blog/kostos-istoselidas https://thpaul.com/en/blog/kostos-istoselidas Fri, 06 Nov 2026 09:00:00 GMT Websites & SEO Pages, content, design, e-shop, integrations, languages and maintenance: what drives up the price of a site, what to ask and what should be yours. https://thpaul.com/en/blog/kostos-digital-marketing https://thpaul.com/en/blog/kostos-digital-marketing Thu, 05 Nov 2026 09:00:00 GMT Marketing The four parts of the cost, how to work out a first realistic budget from your goals and how to judge it after 90 days. https://thpaul.com/en/blog/google-business-profile-athina https://thpaul.com/en/blog/google-business-profile-athina Wed, 04 Nov 2026 09:00:00 GMT Websites & SEO Verification, categories, opening hours, photos, reviews and the same details everywhere: everything your profile on Google and Maps needs. https://thpaul.com/en/blog/eksoteriko-tmima-marketing https://thpaul.com/en/blog/eksoteriko-tmima-marketing Wed, 04 Nov 2026 09:00:00 GMT Marketing What your own team, an agency or freelancers ask of you in time and management, how the hybrid model works and what to outsource first. https://thpaul.com/en/blog/kritikes-google https://thpaul.com/en/blog/kritikes-google Mon, 02 Nov 2026 09:00:00 GMT Business tools When and how to ask for reviews, what Google and the law prohibit regarding fake reviews, and how a tool like ReviewDesk helps. https://thpaul.com/en/blog/marketing-gia-estiatoria https://thpaul.com/en/blog/marketing-gia-estiatoria Mon, 02 Nov 2026 09:00:00 GMT Marketing Google, photos of your dishes, the menu on your site, reviews, Instagram, local advertising and the seasons: what a restaurant needs and what to measure. https://thpaul.com/en/blog/seo-poso-xrono https://thpaul.com/en/blog/seo-poso-xrono Sun, 01 Nov 2026 09:00:00 GMT Websites & SEO Why SEO usually takes months, what the timing depends on and what you can already see early on in Search Console, before the visits and enquiries arrive. https://thpaul.com/en/blog/lansarisma-proiontos https://thpaul.com/en/blog/lansarisma-proiontos Sat, 31 Oct 2026 09:00:00 GMT Marketing What to do before launch, during launch week and afterwards, which materials you need and how in-store and online work together, with checklists. https://thpaul.com/en/blog/content-calendar https://thpaul.com/en/blog/content-calendar Fri, 30 Oct 2026 09:00:00 GMT Social media Pillars, formats, posting frequency, approvals and a simple planning template: how to organise a whole month of social media posts. https://thpaul.com/en/blog/ai-visuals-eshop https://thpaul.com/en/blog/ai-visuals-eshop Thu, 29 Oct 2026 09:00:00 GMT Studio & photography New sets, digital models and video from a single photo: where AI visuals save you time and where you need a real photo shoot. https://thpaul.com/en/blog/fotografies-airbnb https://thpaul.com/en/blog/fotografies-airbnb Wed, 28 Oct 2026 09:00:00 GMT Property How to prepare the property, which shots guests need, which photo to use as the cover and when to refresh the set for the season. https://thpaul.com/en/blog/pos-na-grapseis-brief https://thpaul.com/en/blog/pos-na-grapseis-brief Tue, 27 Oct 2026 09:00:00 GMT Marketing Goal, audience, one message, constraints, budget and measurement: what a good brief needs, with examples of vague and clear wording. https://thpaul.com/en/blog/fotografisi-proionton-times https://thpaul.com/en/blog/fotografisi-proionton-times Mon, 26 Oct 2026 09:00:00 GMT Studio & photography Product codes, shots per code, type of shoot, category, retouching, styling and express delivery: how the price is worked out, with indicative prices and an example. https://thpaul.com/en/blog/marketing-plan https://thpaul.com/en/blog/marketing-plan Sat, 24 Oct 2026 09:00:00 GMT Marketing A practical template in six sections, from goals to measurement, and a short example of how to fill it in for a year. https://thpaul.com/en/blog/taxytita-site-core-web-vitals https://thpaul.com/en/blog/taxytita-site-core-web-vitals Thu, 22 Oct 2026 09:00:00 GMT Websites & SEO What LCP, INP and CLS mean, how to check them in PageSpeed Insights and Search Console, what the usual causes are and how to fix them. https://thpaul.com/en/blog/branding-vs-marketing https://thpaul.com/en/blog/branding-vs-marketing Wed, 21 Oct 2026 09:00:00 GMT Marketing Simple definitions, what a brand system includes, from the name to the usage rules, and when you need branding before more marketing. https://thpaul.com/en/blog/content-marketing-strategy https://thpaul.com/en/blog/content-marketing-strategy Tue, 20 Oct 2026 09:00:00 GMT Marketing How to turn a brand brief into a content plan with a clear audience, messages, channels and formats, so that every post has a reason to exist. https://thpaul.com/en/blog/marketing-gia-ksenodoxeia https://thpaul.com/en/blog/marketing-gia-ksenodoxeia Mon, 19 Oct 2026 09:00:00 GMT Marketing Your own site alongside the booking platforms, photography and video, bilingual content, reviews and the seasons: how to build direct bookings. https://thpaul.com/en/blog/instagram-gia-epixeiriseis https://thpaul.com/en/blog/instagram-gia-epixeiriseis Sun, 18 Oct 2026 09:00:00 GMT Social media Profile, Reels, carousels and stories: what to show for products and services, how to stay consistent and why you should measure saves and messages. https://thpaul.com/en/blog/kampania-black-friday-xristougenna https://thpaul.com/en/blog/kampania-black-friday-xristougenna Sat, 17 Oct 2026 09:00:00 GMT Marketing Black Friday, Christmas, the sales, Easter and summer: how early to prepare, and how to organise stock, offers, production and measurement. https://thpaul.com/en/blog/retail-experience https://thpaul.com/en/blog/retail-experience Fri, 16 Oct 2026 09:00:00 GMT Retail A physical store gives a brand volume, texture and human contact. See how to connect it with your content and digital communication. https://thpaul.com/en/blog/perigrafes-proionton-eshop https://thpaul.com/en/blog/perigrafes-proionton-eshop Fri, 16 Oct 2026 09:00:00 GMT Websites & SEO Text structure, unique descriptions instead of the manufacturer's, specifications, FAQs, alt text and category pages, with an example and common mistakes. https://thpaul.com/en/blog/packshot https://thpaul.com/en/blog/packshot Thu, 15 Oct 2026 09:00:00 GMT Studio & photography What a packshot is, white or coloured background, consistency rules for angles, shadow, margins and files, and when you need lifestyle or still life. https://thpaul.com/en/blog/video-akinitou https://thpaul.com/en/blog/video-akinitou Wed, 14 Oct 2026 09:00:00 GMT Property The order of shots, vertical or horizontal format, music and on-screen text, and where each version works: listings, property Reels, ads. https://thpaul.com/en/blog/fotografisi-proionton-eshop https://thpaul.com/en/blog/fotografisi-proionton-eshop Tue, 13 Oct 2026 09:00:00 GMT Studio & photography How to prepare your catalogue, set a shot specification for each category and receive files ready for your e-shop, with fewer redos. https://thpaul.com/en/blog/digital-marketing-mikres-epixeiriseis https://thpaul.com/en/blog/digital-marketing-mikres-epixeiriseis Sun, 11 Oct 2026 09:00:00 GMT Marketing Google Business Profile, a website, one social channel and one advertising channel: the order to set them up in and what to measure at each step. https://thpaul.com/en/blog/retail-activation-planning https://thpaul.com/en/blog/retail-activation-planning Fri, 09 Oct 2026 09:00:00 GMT Retail A retail activation needs a clear goal, a workable plan for the store and materials that carry the story on before and after the event. https://thpaul.com/en/blog/esoteriki-epikoinonia-omadify https://thpaul.com/en/blog/esoteriki-epikoinonia-omadify Thu, 08 Oct 2026 09:00:00 GMT Business tools Why announcements get lost in email and chat groups, what to ask of an internal communication app and what OMADIFY does. https://thpaul.com/en/blog/koino-stoxos-buyer-persona https://thpaul.com/en/blog/koino-stoxos-buyer-persona Wed, 07 Oct 2026 09:00:00 GMT Marketing How to define your audience from real data, a simple buyer persona template and how it changes your messages and your channels. https://thpaul.com/en/blog/landing-page-google-ads https://thpaul.com/en/blog/landing-page-google-ads Tue, 06 Oct 2026 09:00:00 GMT Websites & SEO A landing page for Google Ads or Meta Ads supports one intent, one message and one clear next action. See what it needs and in what order. https://thpaul.com/en/blog/marketing-gia-mesitika https://thpaul.com/en/blog/marketing-gia-mesitika Mon, 05 Oct 2026 09:00:00 GMT Marketing Listing photos and video, the agents' personal brand, local SEO, social campaigns and follow-up: how to attract buyers and win mandates. https://thpaul.com/en/blog/tiktok-gia-brands https://thpaul.com/en/blog/tiktok-gia-brands Sun, 04 Oct 2026 09:00:00 GMT Social media When TikTok suits a Greek brand and when it does not, what a native style means, how to work with creators and how to test without wasting money. https://thpaul.com/en/blog/influencer-marketing https://thpaul.com/en/blog/influencer-marketing Sat, 03 Oct 2026 09:00:00 GMT Social media How to choose influencers by their audience rather than their follower count, what to put in the brief and the agreement, how to label the partnership and what to measure. https://thpaul.com/en/blog/performance-creative-testing https://thpaul.com/en/blog/performance-creative-testing Fri, 02 Oct 2026 09:00:00 GMT Marketing Ad creative tests produce useful findings when the hypotheses, variants and evaluation criteria are clear in advance. https://thpaul.com/en/blog/google-analytics-4 https://thpaul.com/en/blog/google-analytics-4 Fri, 02 Oct 2026 09:00:00 GMT Websites & SEO Events and key events in simple terms, the five reports worth checking, the gaps caused by consent and the link with Search Console and Ads. https://thpaul.com/en/blog/fotografisi-kosmimaton https://thpaul.com/en/blog/fotografisi-kosmimaton Wed, 30 Sep 2026 09:00:00 GMT Studio & photography Why jewellery is among the most demanding products to photograph, how to prepare it, which shots you need and what affects the cost. https://thpaul.com/en/blog/brand-content-system https://thpaul.com/en/blog/brand-content-system Tue, 29 Sep 2026 09:00:00 GMT Marketing A content system with clear pillars, visual codes and an approval flow gives a brand consistency and leaves room for creative surprise. https://thpaul.com/en/blog/drone-akinita https://thpaul.com/en/blog/drone-akinita Sat, 26 Sep 2026 09:00:00 GMT Property When an aerial shot shows something you cannot see from the ground, when it adds nothing, and what to check for safety, permits and privacy. https://thpaul.com/en/blog/marketing-funnel https://thpaul.com/en/blog/marketing-funnel Wed, 23 Sep 2026 09:00:00 GMT Marketing Awareness, consideration, decision and loyalty: which content and which channel suit each stage, and how to see where you are losing customers. https://thpaul.com/en/blog/google-ads-diaxeirisi https://thpaul.com/en/blog/google-ads-diaxeirisi Tue, 22 Sep 2026 09:00:00 GMT Marketing Search, Performance Max and the other campaign types in plain language, negative keywords, conversion tracking and the mistakes that burn through your budget. https://thpaul.com/en/blog/marketing-gia-eshop https://thpaul.com/en/blog/marketing-gia-eshop Mon, 21 Sep 2026 09:00:00 GMT Marketing Product pages, photos, catalogue ads, email, abandoned baskets, reviews and measurement per product, with a checklist. https://thpaul.com/en/blog/email-marketing-newsletter https://thpaul.com/en/blog/email-marketing-newsletter Sat, 19 Sep 2026 09:00:00 GMT Marketing A list built with consent, a welcome series, content ideas, frequency and what to measure, for a newsletter people want to open. https://thpaul.com/en/blog/ugc-creators https://thpaul.com/en/blog/ugc-creators Fri, 18 Sep 2026 09:00:00 GMT Social media What UGC is, how to write a brief for creators, what to agree on usage rights and partnership disclosure, and how to use it in ads. https://thpaul.com/en/blog/retargeting https://thpaul.com/en/blog/retargeting Thu, 17 Sep 2026 09:00:00 GMT Marketing How retargeting works with consent, which audiences to build, frequency, creatives for each stage and exclusions, without wearing anyone out. https://thpaul.com/en/blog/marketing-dashboard https://thpaul.com/en/blog/marketing-dashboard Tue, 15 Sep 2026 09:00:00 GMT Business tools Leads, cost per lead, conversion rate, sources and sales follow-up: what to put in a simple dashboard and which mistakes to avoid. https://thpaul.com/en/blog/food-photography https://thpaul.com/en/blog/food-photography Sat, 12 Sep 2026 09:00:00 GMT Studio & photography Menus, delivery platforms, packaging and social media: what each use needs, how to organise styling and timing, and how we work in the studio. https://thpaul.com/en/blog/roi-marketing https://thpaul.com/en/blog/roi-marketing Wed, 09 Sep 2026 09:00:00 GMT Marketing ROI, ROAS, CPA, CAC and LTV in plain English: the formulas in words, a hypothetical example with numbers and what to measure first in your business. https://thpaul.com/en/blog/proetoimasia-spitiou-fotografisi https://thpaul.com/en/blog/proetoimasia-spitiou-fotografisi Tue, 08 Sep 2026 09:00:00 GMT Property What to do in each room before the photographer arrives: tidying, lights, curtains, beds, bathrooms and exteriors, in a checklist you keep on your phone. https://thpaul.com/en/blog/b2b-marketing https://thpaul.com/en/blog/b2b-marketing Sat, 05 Sep 2026 09:00:00 GMT Marketing Long sales cycles, LinkedIn, content that proves expertise, case studies, events and CRM: a practical plan for B2B leads. https://thpaul.com/en/blog/rebranding https://thpaul.com/en/blog/rebranding Thu, 03 Sep 2026 09:00:00 GMT Marketing Signs that you need a rebrand, a refresh or a complete change, the steps, SEO when your URLs change and how to announce it to your customers. https://thpaul.com/en/blog/linkedin-gia-etairies https://thpaul.com/en/blog/linkedin-gia-etairies Wed, 02 Sep 2026 09:00:00 GMT Social media The LinkedIn company page and your team's profiles, what to post, how to organise employee advocacy and what to do with every B2B contact. https://thpaul.com/en/blog/outdoor-art-17-dimiourgoi https://thpaul.com/en/blog/outdoor-art-17-dimiourgoi Sat, 31 May 2025 09:00:00 GMT News THPAUL brings art into Columbia stores: 17 works at 4 locations in Attica until 10 June, and then at Sianti Gallery.